> ## Documentation Index
> Fetch the complete documentation index at: https://whatsapp-docs.kap.so/llms.txt
> Use this file to discover all available pages before exploring further.

# Template messages

# Template Messages

Updated: Nov 4, 2025

Template messages are used to send [templates](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview) to WhatsApp users. Templates can cover customer care messages, appointment reminders, payment and shipping updates, and much more.

![](https://scontent-fra5-1.xx.fbcdn.net/v/t39.2365-6/555677225_1191798406305539_8221742988743767334_n.png?_nc_cat=102\&ccb=1-7&_nc_sid=e280be&_nc_ohc=ohYAa3WTEVgQ7kNvwFvFP8N&_nc_oc=Adn4L3rPj3YpDNWiY6j3g8vMJwMHXoC95Q14aAduMA867No6ua1r_Gq23r7Y9bc1HjA&_nc_zt=14&_nc_ht=scontent-fra5-1.xx&_nc_gid=OTqcn01OWP-S0X6KSKQxWQ\&oh=00_AfnseNEnIbl7ygxykFtXISK-we33Tg5koswzIMH5z8l1Sw\&oe=69551A23)

Templates are reusable and can be sent to WhatsApp users outside of a [customer service window](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages#customer-service-windows), however they must be approved before they can be sent in a template message. Templates are also subject to multiple processes that can affect your ability to send them to users, such as quality scores, pausing, and pacing.

Because there’s a lot to know about templates, we have dedicated [Templates](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/overview) documentation that explains how to use them effectively.

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