> ## Documentation Index
> Fetch the complete documentation index at: https://whatsapp-docs.kap.so/llms.txt
> Use this file to discover all available pages before exploring further.
# Conversation based pricing
# Conversation-based pricing (DEPRECATED)
Updated: Nov 14, 2025
Conversation-based pricing is deprecated. It was replaced on July 1, 2025, with [per-message pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing). The document below is for reference purposes only.
This document explains how conversation-based pricing works on the WhatsApp Business Platform.
Charges are applied per conversation, not per individual message sent or received.
Conversations are 24-hour message threads between you and your customers. They are opened and charged when messages you send to customers are delivered. The criteria that determines when a conversation is opened and how it is categorized is explained below.
Businesses are responsible for reviewing the category assigned to their approved templates. Whenever a template is used, a business accepts the charges associated with the category applied to the template at time of use.
## Conversation categories
Conversations are categorized with one of the following categories:
**Marketing** — Enables you to achieve a wide range of goals, from generating awareness to driving sales and retargeting customers. Examples include new product, service, or feature announcements, targeted promotions/offers, and cart abandonment reminders.
**Utility** — Enables you to follow-up on user actions or requests. Examples include opt-in confirmation, order/delivery management (e.g., delivery update); account updates or alerts (for example., payment reminder); or feedback surveys.
**Authentication** — Enables you authenticate users with one-time pass codes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
**Service** — Enables you to resolve customer inquiries.
Marketing, utility, and authentication conversations can only be opened with template messages. Service conversations can be opened with any type of message other than a template message.
See [Message Types](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages#message-types) to learn more about the various types of messages you can send to customers.
## Opening conversations
Conversations are opened when you send a message to a customer under the following conditions.
### Marketing, Utility, and Authentication Conversations
When you send an approved marketing, utility, or authentication template to a customer, we check if an open conversation matching the template’s **category** already exists between you and the customer. If one exists, no new conversation is opened. If one does not exist, a new **conversation of that category** is opened, lasting 24 hours.
For example:
**Hour 0:** You send a targeted promotion (marketing [template message](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/template-messages)) to a customer. No open marketing conversation exists between you and the customer, so a marketing conversation lasting 24 hours is opened.
**Hour 4:** The customer completes an order on your site, so you send them an order confirmation (utility template message). No open utility conversation exists between you and the customer, so a utility conversation lasting 24 hours is opened.
**Hour 10:** You send a shipment confirmation (utility template message) to the customer. An open utility conversation already exists between you and the customer, so a new utility conversation is not opened.
To learn more about template categories and how to choose an appropriate category when creating templates, see [Template Categorization](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-categorization).
For additional examples, see our [pricing explainer PDF](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-2.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F350685135_631521772182777_716278591301876804_n.pdf%3F_nc_cat%3D111%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3DXl0Cd5ZyC08Q7kNvwGz2zbK%26_nc_oc%3DAdlFCedq7va9h1GiKTF61TdYqE4VYFTEa3SmGj1iL4f638i6iGBIXRpOTc8E-nyOzFY%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-2.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_Afmwzuxc_fERd2PXf2qwiFec2EgmFeJLLYylUqNjdEjQew%26oe%3D69409A90\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
.
### Service conversations
Service conversations are now free. This change does not affect how service conversations are opened.
A service conversation is opened when any message other than a template message is delivered to your customer and no open conversation of **any category** exists between you and the customer.
Note that a [customer service window](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages#customer-service-windows) must exist between you and the customer before you can send them a non-template message.
For example:
**Hour 0:** You send a targeted promotion (marketing template) to a customer. No open marketing conversation exists between you and the customer, so a marketing conversation lasting 24 hours is opened.
**Hour 4:** The customer messages you. This opens a customer service window between you and the customer, allowing you to send them any type of message for the next 24 hours.
**Hour 5:** You send an interactive list message to the customer. An open conversation already exists between you and the customer (a marketing conversation in this case), so a service conversation is not opened.
**Hour 24:** The marketing conversation expires.
**Hour 25:** The 24-hour customer service window is still open, so you send a second text message to the customer. No open conversation exists between you and the customer anymore, so a service conversation is opened, lasting 24 hours.
**Hour 26:** The 24-hour customer service window is still open, so you send a third text message to the customer. An open service conversation already exists between you and the customer, so a new service conversation is not opened.
For additional examples, see our [pricing explainer PDF](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-2.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F350685135_631521772182777_716278591301876804_n.pdf%3F_nc_cat%3D111%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3DXl0Cd5ZyC08Q7kNvwGz2zbK%26_nc_oc%3DAdlFCedq7va9h1GiKTF61TdYqE4VYFTEa3SmGj1iL4f638i6iGBIXRpOTc8E-nyOzFY%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-2.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_Afmwzuxc_fERd2PXf2qwiFec2EgmFeJLLYylUqNjdEjQew%26oe%3D69409A90\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
.
## Customer Service Windows
See [Customer Service Windows](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages#customer-service-windows).
## Conversation duration
Marketing, utility, authentication, and service conversations last 24 hours unless closed by a newly opened [free-entry point conversation](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing#free-entry-point-conversations).
Free-entry point conversations last 72 hours.
## Multiple conversations
It is possible to have multiple open conversations between you and a customer. This can happen in the following situations:
An open marketing, utility, or authentication conversation exists between you and a customer and you send them a template message of a different category within 24 hours.
An open service conversation exists between you and a customer and you send them a template message within 24 hours.
## Free Tier conversations
As of November 1, 2024, you can open an unlimited number of service conversations at no charge. See [Free Service Conversations](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/conversation-based-pricing) to learn more.
## Free Entry Point conversations
A free entry point conversation is opened if (1) a customer using a device running Android or iOS (the desktop and web clients are not supported) messages you via a [Click to WhatsApp Ad](https://www.facebook.com/business/help/447934475640650/) or [Facebook Page Call-to-Action](https://www.facebook.com/help/977869848936797) button and (2) you respond within 24 hours. If you do not respond within 24 hours, a free entry point conversation is not opened and you must use a template to message the customer, which opens a marketing, utility, or authentication conversation, per the category of the template.
The free entry point conversation is opened as soon as your message is delivered and lasts 72 hours. When a free entry point conversation is opened, it automatically closes all other open conversations between you and the customer, and no new conversations will be opened until the free entry point conversation expires.
Once the free entry point conversation is opened, you can send any type of message to the customer without incurring additional charges. However, you can only send non-templates messages if there is an open customer service window between you and the customer.
For example, if the customer messages you via a Click to WhatsApp Ad at 10am and you respond via a template message at 10pm the same day:
The free entry point conversation starts at 10pm and lasts 72 hours.
You can send template messages at no charge in those 72 hours.
You can send non-template messages until 10am the next day, at which point the [customer service window](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages#customer-service-windows) closes, as it is independent of the free entry point conversation (if the customer messages you again, however, it opens another 24-hour customer service window in which you can send any type of message).
## Rates
Rates vary based on conversation category and country/region rate. You can download the rate card below that corresponds to your WhatsApp Business Account’s currency to see our rates by country/region for each conversation category.
These rates apply for any conversation opened on or after June 1, 2023 at 12:00 AM, based on WhatsApp Business Account time zone.
### Rate Cards
These rate cards represent the current rates on our platform.
[Rates in USD](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-2.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F488548499_1171612161004324_55612467351100312_n.csv%3F_nc_cat%3D111%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3DIAbvBuhcn90Q7kNvwHsvQj1%26_nc_oc%3DAdk06O8aZulaQVayOWJPlD5AUMRVLA9txVJsAO3zrNk3JPc2u02y__dlpFD-YkmxPeM%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-2.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_AfmqpPrtDA1DA4ujJIoVfMhFvEXnzsEFYmwaAA5xJ89P7w%26oe%3D6940AFCF\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
[Rates in INR](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-1.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F487824680_1091145839722631_1669566641969332666_n.csv%3F_nc_cat%3D110%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3D0vBhJ0rkSlYQ7kNvwHBvXn5%26_nc_oc%3DAdmRf_KC6ze8Agzdu0rBY3fi_qHdKbfOKgl11nbuIC1lKmvSO9H71FsXZgXrthfDly4%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-1.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_AfmAi920mTPcrzoFS-_ZZz_9NEwEHiS7f1uXVrmrrGRnXw%26oe%3D69408DF4\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
[Rates in IDR](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-1.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F487922265_2064407927393143_2707471833597803937_n.csv%3F_nc_cat%3D102%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3D_oZ76Hwj3PIQ7kNvwHDc7hl%26_nc_oc%3DAdkDjkhGVSGvft_MRdv-QVEV00PiYuTC9OgP_olo4NgVCYcYD5fh1CH--GWUvZanDDQ%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-1.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_AflWaWbwzSec5hwGHJGyxfFUH6W2TEGeBBdH8Tz3kpztQw%26oe%3D6940B0EA\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
[Rates in EUR](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-1.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F487823906_2411534455881440_2846910812011875203_n.csv%3F_nc_cat%3D110%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3D51ETYUc7SLAQ7kNvwHfR-lD%26_nc_oc%3DAdlCPCqG4Z3cuJm4kvHO4w1Ld88l4V1lZiIxaqmFiFnRKpjvoLcAVpR9vdyeQEUDvN8%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-1.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_AfkzGixF-9rfQRl1wWu_dngDaz5LvzlDwFzF0AcvhuHU1A%26oe%3D6940B292\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
[Rates in GBP](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-2.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F487967306_962284482744376_932505914283994051_n.csv%3F_nc_cat%3D106%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3DpOFEMLNMRG0Q7kNvwHYl0VS%26_nc_oc%3DAdnOou1uQv4isXoz3pb6IQd2da1Wr3Xs3D9TZgd4YIy7K3049VNVeRE7BP4GQmTLqow%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-2.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_Afn7E1AVVS7ACXy3ristwENHU968ly9yBsrkR13GELjjuw%26oe%3D6940B6EB\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
[Rates in AUD](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-2.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F487931440_1489088359143806_5504887697981709499_n.csv%3F_nc_cat%3D106%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3DqNmQtnG6IVUQ7kNvwEogKjP%26_nc_oc%3DAdkseFgaob3tDh5vXzykD-5SX-nSaKuV1khcmTKQU_W4NT-frjASew6e-u1r1SrkHQE%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-2.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_Afl5NQ3WiXVQHefLURhjAkvIEEfFLBhvKzWkXg7EigBY6Q%26oe%3D69408F0D\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
### Authentication-International rates
Starting June 1, 2024, we are introducing authentication-international rates. See [Authentication-International Rates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/authentication-international-rates) to learn about these rates and if they apply to you.
Effective April 1, 2025, we are lowering our authentication-international rates in Egypt, Nigeria, Pakistan and South Africa, as part of continued efforts to ensure our prices are on-par with alternate channels.
### Marketing Messages Lite API pricing
Per-message pricing is coming to MM Lite API. Starting July 1, 2025, Cloud API marketing rates will apply to messages sent via MM Lite API.
Marketing Messages Lite API (“MM Lite API”) has different pricing. View the [MM Lite API pricing document](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) for details.
### WhatsApp Business Calling API pricing
The WhatsApp Business Calling API has different pricing. View the [Calling API pricing document](https://developers.facebook.com/documentation/business-messaging/whatsapp/calling/pricing) for details.
### Updates to rate cards
As announced in June 2024, we may update rates up-to-quarterly. For marketing, updates are to reflect demand and the value these messages deliver. For utility and authentication, our objective is to price on-par with alternate channels.
To support these efforts, we have made the following updates:
**Effective April 1, 2025**
Lowered [authentication-international pricing rates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/authentication-international-rates) for Egypt, Nigeria, Pakistan, and South Africa.
**Effective February 1, 2025**
Lowered [authentication pricing rates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rates) for Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and the United Arab Emirates.
Added [authentication-international pricing rates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing/authentication-international-rates) for Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and the United Arab Emirates.
**Effective November 1, 2024**
[Service conversations](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#service-conversations) are now free for all businesses, including via AI-enabled conversational experiences.
**Effective October 1, 2024**
Updated [pricing rates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rates) in India, Saudi Arabia, the United Arab Emirates, and the United Kingdom.
**Effective August 1, 2024**
Lowered utility conversation [pricing rates](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing#rates).
### Country calling codes
Charges for conversations are based on the country of the user’s phone number. We rely on your customer’s country calling code and network prefix (area code) to determine their country. The table below shows how we map country codes to countries or regions. If a country is not listed below, it maps to Other.
| Markets | Calling Code
(and network prefix if applicable) |
| -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| Countries
Argentina
Brazil
Chile
Colombia
Egypt
France
Germany
India
Indonesia
Israel
Italy
Malaysia
Mexico
Netherlands
Nigeria
Pakistan
Peru
Russia
Saudi Arabia
South Africa
Spain
Turkey
United Arab Emirates
United Kingdom | 54
55
56
57
20
33
49
91
62
972
39
60
52
31
234
92
51
7
966
27
34
90
971
44 |
| North America
Canada
United States | 1
1 |
| Rest of Africa
Algeria
Angola
Benin
Botswana
Burkina Faso
Burundi
Cameroon
Chad
Republic of the Congo (Brazzaville)
Eritrea
Ethiopia
Gabon
Gambia
Ghana
Guinea-Bissau
Ivory Coast
Kenya
Lesotho
Liberia
Libya
Madagascar
Malawi
Mali
Mauritania
Morocco
Mozambique
Namibia
Niger
Rwanda
Senegal
Sierra Leone
Somalia
South Sudan
Sudan
Swaziland
Tanzania
Togo
Tunisia
Uganda
Zambia | 213
244
229
267
226
257
237
235
242
291
251
241
220
233
245
225
254
266
231
218
261
265
223
222
212
258
264
227
250
221
232
252
211
249
268
255
228
216
256
260 |
| Rest of Asia Pacific
Afghanistan
Australia
Bangladesh
Cambodia
China
Hong Kong
Japan
Laos
Mongolia
Nepal
New Zealand
Papua New Guinea
Philippines
Singapore
Sri Lanka
Taiwan
Tajikistan
Thailand
Turkmenistan
Uzbekistan
Vietnam | 93
61
880
855
86
852
81
856
976
977
64
675
63
65
94
886
992
66
993
998
84 |
| Rest of Central & Eastern Europe
Albania
Armenia
Azerbaijan
Belarus
Bulgaria
Croatia
Czech Republic
Georgia
Greece
Hungary
Latvia
Lithuania
Moldova
North Macedonia
Poland
Romania
Serbia
Slovakia
Slovenia
Ukraine | 355
374
994
375
359
385
420
995
30
36
371
370
373
389
48
40
381
421
386
380 |
| Rest of Western Europe
Austria
Belgium
Denmark
Finland
Ireland
Norway
Portugal
Sweden
Switzerland | 43
32
45
358
353
47
351
46
41 |
| Rest of Latin America
Bolivia
Costa Rica
Dominican Republic
Ecuador
El Salvador
Guatemala
Haiti
Honduras
Jamaica
Nicaragua
Panama
Paraguay
Puerto Rico
Uruguay
Venezuela | 591
506
1 (809, 829, 849)
593
503
502
509
504
1 (658, 876)
505
507
595
1 (787, 939)
598
58 |
| Rest of Middle East
Bahrain
Iraq
Jordan
Kuwait
Lebanon
Oman
Qatar
Yemen | 973
964
962
965
961
968
974
967 |
| Other
All other countries | Varies by country |
The information in the table above is also available in a CSV file:
[Country Calling Codes and Regional Rate Mapping CSV](https://l.facebook.com/l.php?u=https%3A%2F%2Fscontent-lax3-2.xx.fbcdn.net%2Fv%2Ft39.8562-6%2F559604326_1510649803514615_3972087685039081235_n.csv%3F_nc_cat%3D111%26ccb%3D1-7%26_nc_sid%3Db8d81d%26_nc_ohc%3DCdFn5KU-6-MQ7kNvwGeQZ-t%26_nc_oc%3DAdkDUENRA7rgARs0od8p-2wKcURnmcP6rwx2XZOM8hms5PXW0j0k1Rny3ArSZRkZqj4%26_nc_zt%3D14%26_nc_ht%3Dscontent-lax3-2.xx%26_nc_gid%3DuwQUL3vmlMB8ZDp8mJ6x7w%26oh%3D00_AfkPezJB8Wa3UZNw7JOnwQ5kE15dcWGXAsKcVegzB3X1Qg%26oe%3D69408A53\&h=AT1RaaoeMQ0iwGOiBVH2IvWLf0FyMOawpADeyDcPRbk6BkVjUTnRHj-YIuy5BNUEOP7wsErFLwEWFJCPjSvg-76d69wCgADVOAjCH55KLUEnCABEV-IuhzAmIvgx1DVEOsudM2GA8f8Kxg)
## Webhooks
Pricing information is included in all message webhooks. See:
Cloud API: [Message Status Updates](https://developers.facebook.com/documentation/business-messaging/whatsapp/webhooks/reference/messages/status)
On-Premises API: [Message Status Updates](https://developers.facebook.com/docs/whatsapp/on-premises/webhooks/components#statuses-object)
## Billing
Billing and billing-related actions are handled through the Meta Business Suite. See [About Billing For Your WhatsApp Business Account](https://www.facebook.com/business/help/2225184664363779) for more information.
## Marketing Messages Lite API
If you are using the Marketing Messages Lite API (“MM Lite API”), such usage is subject to MM Lite API pricing. See the [MM Lite API pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing) document for MM Lite API pricing information and rate cards.
## See also
[Conversations](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages)
[About Billing For Your WhatsApp Business Account](https://www.facebook.com/business/help/2225184664363779)
[Pricing](https://developers.facebook.com/documentation/business-messaging/whatsapp/pricing)
[Template Categorization](https://developers.facebook.com/documentation/business-messaging/whatsapp/templates/template-categorization)
[Sending messages with Cloud API](https://developers.facebook.com/documentation/business-messaging/whatsapp/messages/send-messages)
[Sending messages with On-Premises API](https://developers.facebook.com/docs/whatsapp/on-premises/guides/messages)
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ON THIS PAGE
Conversation categories
Opening conversations
Marketing, Utility, and Authentication Conversations
Service conversations
Customer Service Windows
Conversation duration
Multiple conversations
Free Tier conversations
Free Entry Point conversations
Rates
Rate Cards
Authentication-International rates
Marketing Messages Lite API pricing
WhatsApp Business Calling API pricing
Updates to rate cards
Country calling codes
Webhooks
Billing
Marketing Messages Lite API
See also
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