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Changelog

Updated: Dec 8, 2025 This document is a log of changes to the WhatsApp Business Platform. For Marketing Messages API for WhatsApp changes, see the MM API for WhatsApp changelog.

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December 8, 2025

Cloud API, Business Management API Added business portfolio pacing, a new template message delivery batching mechanism that allows time to gather feedback on any template sent as part of a large-scale messaging campaign.

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December 3, 2025

Cloud API Coupon code templates now support codes with up to 20 characters, instead of 15.

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December 1, 2025

Cloud API Added No Storage, an alternative Local Storage configuration. With No Storage, in-transit data is kept for a shorter period of time, and at-rest data is not persisted.

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November 26, 2025

Embedded Signup Added a note in embedded signup indicating users may experience a new completion flow for all versions. A new View your setup guide button will take users to a new setup guidance page in the WhatsApp Manager, which will provide next steps on: Business verification Resolving integrity issues and accessing Business Support Home Sending the first message via a partner solution Sending business-initiated messages using templates

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November 25, 2025

Embedded Signup The following messages event webhooks are now supported for Coexistence in Embedded Signup: Edit messages Revoke messages

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November 3, 2025

Cloud API Updated the unsupported messages webhook by adding details about the actual message type. Added new played status messages webhookstatus value, which indicates when a voice message is played by the Whatsapp user.

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October 23, 2025

Embedded Signup The following countries/regions are now supported for Coexistence in Embedded Signup: Australia Japan Philippines Russia South Korea Turkey European Economic Area (EEA) European Union (EU) United Kingdom (UK)

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October 20, 2025

Cloud API Ad click IDs will not be included in incoming text messages webhooks payloads describing an incoming message that originated from a WhatsApp Status ad placements.

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October 17, 2025

Embedded Signup If you don’t want to configure and host the Embedded Signup implementation code on your website or customer portal, you can now use Hosted Embedded Signup (“Hosted ES”) instead. Hosted ES is a pre-configured implementation of Embedded Signup that is hosted by Meta. You can get a link to Hosted ES in the App Dashboard and add it to your website or customer portal. Business customers who click the link will be presented with a webpage with a “Get started” button that launches the Embedded Signup flow:

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October 16, 2025

Cloud API, Business Management API Incoming media messages webhooks ( image messages, video messages, etc.) now include the incoming media asset’s media URL, which is assigned to the url property. You can now designate an audio message as a voice message. Delivered voice messages appear in the WhatsApp client with a play icon, waveform graphic, profile image, and a microphone icon. If the recipient has enabled voice message transcripts, a text transcription of the message can also appear:

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October 8, 2025

Cloud API, Business Management API Messaging limits are now business portfolio-based instead of business phone number-based, and the initial increase via scaling path is now 2,000 instead of 1,000. To support this change, for version 24.0 and newer requests, a new whatsapp_business_manager_messaging_limit field has been added, which returns the owning business portfolio’s messaging limit. This field is available on the following endpoints: GET /<BUSINESS_PORTFOLIO_ID> GET /<WHATSAPP_BUSINESS_ACCOUNT_ID> GET /<BUSINESS_PHONE_NUMBER_ID> For version 24.0 and newer requests, the messaging_limit_tier on the GET /<BUSINESS_PHONE_NUMBER_ID> endpoint now returns the owning business portfolio’s messaging limit. For version 24.0 and newer requests, added error code 131059 which is returned when querying the GET /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates endpoint with an invalid pagination cursor. If you get this error, retry your request without before or after cursors. This will generate and return new cursors for paginated responses. For version 24.0 and newer requests, the status messages webhook no longer includes the conversation object, unless the webhook is for a message sent during an open Free Entry Point window. Embedded Signup Embedded Signup version 4 is now available. Version 4 provides a simplified onboarding experience and allows you to onboard business customers to multiple products (WhatsApp Cloud API, Marketing Messages Lite API, Ads that click-to-WhatsApp and the Conversions API).

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October 6, 2025

Groups API Introducing WhatsApp Groups API, which enables programmatic creation and management of groups on WhatsApp.

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October 3, 2025

Solution providers Access verification is no longer required to become a Tech Provider.

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October 1, 2025

Cloud API, Marketing Messages Lite API, Pricing Changed WhatsApp Business Platform rates. Increased marketing message rates for United Arab Emirates. Increased utility and authentication message rates for Colombia. Decreased marketing message rates for Mexico. Decreased utility and authentication message rates for Saudi Arabia, Argentina, and Egypt. Zimbabwe is now mapped to our “Rest of Africa” region vs. “Other.” Messages delivered to WhatsApp users with a +263 country calling code (Zimbabwe) will now be charged “Rest of Africa” rates.

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September 24, 2025

Cloud API Added note in the media document when retrieving a media from a media ID received via webhook, the media ID will only be available to download for 30 days. After October 9th this will only be available for 7 days.

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September 08, 2025

Cloud API Updated v3 document to display an example of the v3 syntax. Added Call Permissions Request type under interactive objects for messages.

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August 27, 2025

Embedded Signup Updated v3 document to display an example of the v3 syntax. Cloud API Added Call Permissions Request type under interactive objects for messages.

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August 14, 2025

Embedded Signup In September we are simplifying the Embedded Signup flow across all versions. You can preview the simplified flow by configuring Embedded Signup with v#-public-preview (e.g. v3-public-preview) and launching the flow. See Versions for additional details.

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August 12, 2025

Cloud API Added AD_ACCOUNT_LINKED event to the account_update webhook, which triggers when a WABA has onboarded to MM LITE through Embedded Signup or Intent API giving the partner access to its ad accounts.

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August 11, 2025

Business Management API Added Welcome Message Sequences, which allow you to populate a set of pre-defined text and FAQs or a prefilled message, that can appear in a WhatsApp thread when a user taps a Click-to-WhatsApp ad.

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August 4, 2025

Cloud API Added new whatsapp_business_manage_events permission to log events.

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July 30, 2025

Cloud API Changed the Media Card Carousel Template requirements so that card body text is no longer mandatory.

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July 25, 2025

Cloud API Added the Tap target title URL override message template.

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July 15, 2025

Cloud API WhatsApp Business Calling API now available. WhatsApp Business Platform Multi-solution Conversations is now available in open beta Multi-solution Conversations enables businesses to use multiple partners and solutions on the same phone number, enabling a seamless chat thread experience for their customers.

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July 7, 2025

Business Management API Added PROFILE_PICTURE_LOST as a new alert_type to account_alerts webhooks, to notify you when a business phone number’s business profile photo has been deleted.

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July 1, 2025

Cloud API Per-message pricing is now live.

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June 18, 2025

Embedded Signup Solution Partners can now claim sandbox accounts.

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June 13, 2025

Cloud API You can now request Official Business Account status via API and edit your display name via API. Before you could only do this using WhatsApp Manager.

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June 5, 2025

Embedded Signup Embedded Signup now gives business customers the option to have us automatically identify purchase or lead gen events in message threads that originate from ads that click to WhatsApp. To be notified of these events, you can subscribe to the new new automatic_events webhook, and optionally, report them via Conversions API. See Automatic Events API for more details.

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June 4, 2025

Business Management API A phone_number_quality_update webhook with event set to THROUGHPUT_UPGRADE and current_limit set to TIER_UNLIMITED will now be triggered if your business phone number is upgraded to higher throughput.

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May 29, 2025

Cloud API Added error code132018 for help diagnosing invalid parameters when attempting to send a template message. Applies to version 23.0 and newer versions. Embedded Signup Version 3 is now available. As part of this release, we have introduced versioning that will align with Graph API’s release cadence. The following changes apply to version 3: only_waba_sharing is no longer a valid extras.featureType value, since bypassing the phone number screen is obsolete now that business customers are able to complete the flow with a verified business phone number, unverified number, or no number at all. Added extras.version which must be set to 3 to enable version 3. Added extras.features for enabling Marketing Messages Lite API and App-Only Install onboarding. Added extras.features.api_access_only for enabling App-Only Install onboarding. Enabling Marketing Messages Lite API onboarding must now be done through the extras.features instead of extras.featureType. Session info will be automatically enabled for all users. Partners will still have to add an event listener on the same window to process incoming information. coexistence is no longer a valid extras.featureType value, you must use whatsapp_business_app_onboarding to launch the Whatsapp Business App onboarding flow. Measurement partners currently cannot use version 3. Pre-filled data will no longer bypass any screens, to provide business customers the opportunity to review and change data.

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May 5, 2025

Embedded Signup Solution providers can now onboard WhatsApp Business app users who have a WhatsApp Business app phone number with an India country dialing code.

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April 9, 2025

Template Categorization We no longer support the allow_category_change property during template creation. Previously, if set to true in a template creation request, this allowed us to update a template’s category to marketing, if we determined marketing to be its category per its content and our guidelines. This is now the default behavior.

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April 8, 2025

Cloud API Added typing indicators so you can let WhatsApp users know that you are preparing a response.

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April 2, 2025

WhatsApp Manager Added ability to create and share WhatsApp Business Accounts using WhatsApp Manager.

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April 1, 2025

Pricing Lowered authentication-international pricing rates for Egypt, Nigeria, Pakistan, and South Africa.

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March 31, 2025

Cloud API, On-Premises API Payments API for business portfolios with Singapore addresses is no longer available.

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March 20, 2025

Cloud API Added partner-initiated WABA creation to replace the On-Behalf-Of (“OBO”) account ownership model, which is being deprecated. Starting September 30, 2025, WABAs can no longer be onboarded to the OBO model.

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February 27, 2025

App Dashboard Added additional tiles to the App Dashboard > WhatsApp > Quickstart panel to make it easier for you to get started with complementary products that can help you scale business messaging: Marketing Messages Lite API Conversions API Marketing API These tiles make it easier to find documentation for these products and automatically add required permissions to an App Review request, which you can review and submit at your convenience. Note that these tiles only appear for products that you are eligible to use.

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February 14, 2025

Cloud API Added new endpoints to support template groups and template group analytics, which allows you group sets of templates for easier analytic analysis. Added GET /<WABA_ID>/template_groups Added POST /<WABA_ID>/template_groups Added GET /<WABA_ID>/template_group_analytics Added GET /<TEMPLATE_GROUP_ID> Added POST /<TEMPLATE_GROUP_ID> Added DELETE /<TEMPLATE_GROUP_ID>

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February 11, 2025

Embedded Signup Added ability for solution providers to onboard WhatsApp Business app users via Embedded Signup (aka “Coexistence”).

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February 1, 2025

Pricing Lowered authentication pricing rates for Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and the United Arab Emirates. Added authentication-international pricing rates for Egypt, Malaysia, Nigeria, Pakistan, Saudi Arabia, South Africa, and the United Arab Emirates.

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January 23, 2025

Embedded Signup Added ability for business customers of solution providers to claim “555” business phone numbers when onboarding via Embedded Signup.

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January 16, 2025

Cloud API Added the Block API giving businesses the ability to manage unwanted spam by blocking or unblocking specific customer phone numbers.

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January 7, 2025

Multi-Partner Solutions Added ability to migrate business customers off of Multi-Partner Solutions via Embedded Signup and via Meta Business Suite. Both methods skip business phone number re-verification. Added app_id parameter to the POST /<WHATSAPP_BUSINESS_ACCOUNT>/set_solution_migration_intent endpoint to allow for migration off of Multi-Partner Solutions.

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December 10, 2024

Embedded Signup Added Sandbox accounts for easier testing of the Embedded Signup flow.

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November 18, 2024

Cloud API Added user preferences for marketing messages. Added user_preferences webhook field for user preferences for marketing messages. Added error code 131050 for messages webhooks, indicating message non-delivery due user marketing preferences.

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November 13, 2024

Cloud API Added GET /<SOLUTION_ID>/access_token endpoint for getting business tokens of business customers who have onboarded to the platform via a Multi-Partner Solution.

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November 12, 2024

Cloud API Added POST /<WHATSAPP_BUSINESS_ACCOUNT>/set_solution_migration_intent endpoint to enable Tech Providers to migrate business customers from one Solution Partner and Multi-Partner Solution to another Solution Partner and Multi-Partner Solution.

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November 5, 2024

Cloud API, Business Management API Added POST /<BUSINESS_PORTFOLIO_ID>/self_certify_whatsapp_business endpoint for partner-led business verifiation.

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November 1, 2024

Cloud API, Pricing Service conversations are now free for all businesses, including via AI-enabled conversational experiences.

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October 11, 2024

Business Management API Added POST /<WHATSAPP_BUSINESS_ACCOUNT_ID>/set_solution_migration_intent endpoint for adding a WABA to an active multi-partner solution.

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October 2, 2024

Cloud API Starting with version 21.0 the package_name and signature_hash parameters must be defined within the supported_apps array when creating one-tap autofill and zero-tap authentication templates. Starting with version 21.0, to enable local storage on a business phone number, the number must be in an unregistered state, and you must use the POST /<WHATSAPP_BUSINESS_PHONE_NUMBER>/settings endpoint to enable local storage before registering the number (instead of enabling during registration). To support these changes: Added a storage_configuration parameter to the POST /<WHATSAPP_BUSINESS_PHONE_NUMBER>/settings endpoint, which can be used to enable or disable local storage. Removed the data_localization_region parameter from the POST /<WHATSAPP_BUSINESS_PHONE_NUMBER>/register endpoint.

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October 1, 2024

Cloud API, Pricing Updated pricing rates in India, Saudi Arabia, the United Arab Emirates, and the United Kingdom.

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September 25, 2024

Cloud API Changed steps in the App Dashboard to make it easier to become a Tech Provider.

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September 24, 2024

Cloud API Added checkout button templates (only available to India businesses that use business phone numbers with India country calling codes).

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September 11, 2024

Cloud API Added single-product message templates. Added product card carousel templates.

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September 10, 2024

Cloud API Changed media asset caching behavior from developer definable (via Cache-Control header) to a fixed time period of 10 minutes. You can still force us to fetch assets from your server instead of our cache, however. See Media Caching.

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September 6, 2024

Cloud API Added Messages business asset access for more granular control of WhatsApp Business Account access. Added ability to create Multi-Partner Solutions via embeddable button.

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August 1, 2024

Cloud API, Pricing Lowered utility conversation pricing rates.

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June 1, 2024

Cloud API Added ability to set a custom time-to-live on utility templates. Business Management API Added automatic category updates to correct templates that are miscategorized according to our guidelines.

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April 10, 2024

Cloud API Added Utility Template Library

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April 10, 2024

Cloud API Added webook callback URL override on business phone numbers.

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March 18, 2024

Cloud API Added the Conversational Components API.

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February 13, 2024

Cloud API Changed business phone number registration/deregistration attempt limits to 10 requests per business number in a 72 hour moving window (was a one-week moving window).

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February 6, 2024

Cloud API, On-Premises API Added per-user marketing template message limits to help deliver high-quality user experiences.

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January 26, 2024

Cloud API Changed Cloud API template message delivery retry time-to-live from 24 hours to 30 days. You can still override this value for authentication templates. Changed biz_opaque_callback_data character maximum from 256 to 512.

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January 18, 2024

Cloud API Added Conversational Components.

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December 18, 2023

Cloud API Added location request messages.

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December 12, 2023

Business Management API Added cta_url_link_tracking_opted_out field on WhatsApp Message Template node for enabling/disabling button click tracking. Template analytics now include button clicks in templates categorized as UTILITY.

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November 20, 2023

Business Management API Added console logging to help with debugging one-tap and zero-tap authentication templates.

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November 14, 2023

Cloud API Added health_status field to various nodes for checking messaging health status. Added biz_opaque_callback_data field to free-form messages for including arbitrary strings in messages webhooks. Embedded Signup Embedded Signup can now be used to migrate customer business phone numbers from one WhatsApp Business Account to another.

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November 3, 2023

Business Management API Carousel template creation now requires at least one button.

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October 23, 2023

Business Management API, Cloud API, On-Premises API Added zero-tap authentication messages.

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October 10, 2023

Cloud API WhatsApp Flows is now available. Added new data_localization_region field on WhatsApp Business Phone Number > Register endpoint for enabling local storage. Added new click-to-action URL buttons for free-form interactive messages.

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October 4, 2023

Business Management API, Cloud API, On-Premises API Authentication templates using the code expiration warning now use the code_expiration_minutes value (instead of a default of 10 minutes) to determine if the delivered template message should display an autofill button or copy code button. Autofill buttons displayed in a delivered template message will become disabled after the amount of time indicated by the template’s code_expiration_minutes value, if present (or after 10 minutes, if not present).

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October 2, 2023

Cloud API Added new limited time offer templates and new limited_time_offer template component.

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September 27, 2023

Cloud API Added ctwa_clid property to referral object in messages webhooks. Indicates the click ID generated when the user taps an ad that clicks to WhatsApp in order to send the message.

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September 18, 2023

Cloud API, On-Premises API Legacy authentication templates (authentication templates without one-time password buttons) can continue to be sent, edited, and appealed until April 1, 204 (extended from October 2, 2023).

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September 12, 2023

Business Management API GET request responses on authentication templates now include add_security_recommendation and code_expiration_minutes template components in component value. Added new WhatsApp Business Account Access levels for more granular control. GET requests on WhatsApp Business Account > Phone Numbers and WhatsApp Business Account > Message Templates now return error code 200 if the user identified by token has not been granted appropriate WhatsApp Business Account Access. Added Template Migration. Cloud API Added throughput and platform_type fields to WhatsApp Business Phone Numbers. Added Carousel Templates. Cloud API, On-Premises API Migrating business phone numbers that have multiconnect running 2 or more shards from On-Premises API to Cloud API automatically upgrades the numbers to higher Cloud API throughput.

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August 28, 2023

Cloud API, On-Premises API Added template pacing (beta, for select countries).

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August 28, 2023

Embedded Signup Added a new boolean field, override_default_response_type. When set to true, any response types passed in response_type will take precedence over the default types.

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August 15, 2023

Business Management API Added template_analytics (in beta).

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August 9, 2023

Embedded Signup Added granular business tokens that exist at the client business level as an opt-in feature to help partners improve account security. In addition, we have updated the creation screens for Pre Filled Data.

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August 8, 2023

Cloud API Added Cloud API localized storage status to WhatsApp Business API Status page. Business Management API Added copy code button component for use with coupon code templates. Increased template button component total limit to 10, quick reply buttons can now be mixed with other button types, and URL button limit increased to 2. Added template bulk management. Added template previews for previewing template text in multiple languages. Embedded Signup Added ability to bypass phone number selection in Embedded Signup. Added business phone number programmatic/bulk registration. Added pre-verified business phone numbers bulk registration. Added pre-verified business phone number sharing.

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August 2, 2023

Business Management API Pre-verified business phone numbers now have a VERIFIED status of 28 days (up from 14).

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July 11, 2023

Cloud API Scheduling and performing an upgrade to a business phone number’s throughput no longer requires a live call. You can now specify an upgrade time when submitting a Direct Support ticket to request an upgrade to a business phone number’s throughput. Downtime for business phone numbers undergoing a throughput upgrade reduced to 5 minutes or less.

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July 7, 2023

Business Management API Authentication template copy code button text and autofill button text are now optional upon creation.

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July 6, 2023

Embedded Signup We are requiring Solution Partners to request the whatsapp_business_messaging permission to use the API calls on the Cloud API, hosted by Meta. There is now a permissions acknowledgement screen businesses must go through in order to complete Embedded Signup.

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June 13, 2023

Cloud API Added latency to the WhatsApp Business API Status Page. Business Management API Added Business Management API error code 2494100 that indicates a business phone number is temporarily in maintenance mode. Cloud API Added identity change check feature. Added catalog messages. Added catalog templates.

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May 26, 2023

Cloud API Added error signals that can help debug authentication templates with one-time password autofill buttons.

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May 23, 2023

Cloud API Attempting to send a paused template in a template message using v17 or later now returns error code 132015 instead of 132001. Attempting to send a disabled template in a template message using v17 or later now returns error code 132016 instead of 132001. On-Premises API Attempting to send a paused template in a template message now returns error code 2061. Attempting to send a disabled template in a template message now returns error code 2062.

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May 9, 2023

Business Management API Added multi-product message templates. Cloud API Added Stripe payments (Singapore only). Added address messages for requesting customer addresses (Singapore and India only). Added 1,000 messages per second throughput. On-Premises API Added Stripe payments (Singapore only). Added address messages for requesting customer addresses (Singapore and India only).

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May 1, 2023

Business Management API Added new webhooks notifying you of denials of messaging limit increases to the account_alerts webhooks field. All templates must now be categorized as AUTHENTICATION, MARKETING, or UTILITY.

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April 26, 2023

Business Management API Added hsm_id field to DELETE WhatsApp Business Account > Message Templates endpoint. If included, deletes a single template that matches the supplied ID (instead of deleting all templates that match the supplied name).

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April 18, 2023

Cloud API Added last_onboarded_time to WhatsApp Business Phone Number node. Indicates when a user created a business phone number on their WhatsApp Business Account by completing the Embedded Signup flow.

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April 17, 2023

Business Management API Added last_onboarded_time field to the GET /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID> and GET <WABA_ID>/phone_numbers endpoints to enable sorting results by when a user last onboarded the Embedded Signup flow. If this parameter is not specified, the results are sorted in descending order.

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April 11, 2023

Cloud API Added WhatsApp Business Phone Number > Business Compliance Info endpoint for adding/updating a business phone number’s India-based compliance information. Embedded Signup Added the following endpoints to support pre-verified business phone numbers for Embedded Signup users: WhatsApp Business Pre-Verified Phone Number WhatsApp Business Pre-Verified Phone Number > Request Code WhatsApp Business Pre-Verified Phone Number > Verify Code Business > Add Phone Numbers In Version 2 of the Embedded Signup Flow, you can now retrieve both the phone number and WABA ID you selected by specifying the sessionInfoVersion inside the extras object at the end of the flow.

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April 4, 2023

Business Management AI, Cloud API, On-Premises API The first template category migration is complete. Category validation is now part of the template review process for newly created templates. Applies to version v16.0+. API responses to template creation or editing requests now include template status and template category. Applies to all API versions. Added allow_category_change parameter to POST WhatsApp Business Account > Message Templates endpoint. Added INCORRECT_CATEGORY as a new rejection reason value for template status webhooks. Templates that rely on variables now require sample values upon creation or editing. Applies to all versions. Added previous_category field to WhatsApp Message Templates. Business-initiated conversations are no longer eligible for free tier conversations. If your WhatsApp Business Account relies on the services of a Solution Partner or a Meta partner, you are exempt from these changes until June 1, 2023.

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March 17, 2023

Business Management API Added a new template_category_update webhook subscription field. If subscribed to this field, anytime a template’s category changes you will receive a webhook indicating the template’s previous and new category. API responses to template creation and editing requests now include the template’s status and category.

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March 14, 2023

Cloud API You can now share location information with users by adding a Location Header in your template. On-Premises API Conversely, users can now share their location information with businesses via Location Request Messages.

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March 1, 2023

Cloud API, On-Premises API Migrating an India-based business phone number from On-Premises API to Cloud API no longer deletes its online selling compliance data, so you no longer have to manually repopulate this data after migration.

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February 15, 2023

Business Management API Added a new template comparison endpoint that allows you to compare template send counts and block ratios.

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February 3, 2023

Cloud API, On-Premises API Added a new WhatsApp Business Phone Number > Commerce Settings endpoint to enable/disable the shopping cart and product catalog on individual business phone numbers. See Set Commerce Settings for Cloud API and Set Commerce Settings for On-Premises API for usage instructions and to learn how these settings can help you sell products and services.

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February 2, 2023

Business Management API, Cloud API Graph API version 16 is now available. Changes to message template categories, API error responses, and webhooks have been introduced as part of this version. Cloud API Templates created or edited using v16.0 must now be categorized using one of the following categories; all other categories are no longer supported. Applies to Cloud API v16.0+. Will apply to all versions May 1, 2023. This change has been introduced to support our June 1, 2023 switch to a new conversation-based pricing model. AUTHENTICATION MARKETING UTILITY Error subcodes, which are rarely used and should not be relied upon, will no longer be included in v16.0+ error responses. Use code and details instead. Error code 100 ("code":100) had multiple unique titles which indicated the nature of a given 100 error. All code 100 errors will now use Invalid parameter as their title. Old titles that described the nature of a given code 100 error have been moved to the details property. This change is also now reflected in webhooks payloads that describe a code 100 error response. Cloud API Webhooks The errors object in webhooks triggered by v16.0+ request errors now include message and error_data.details properties, and title values have changed for multiple error codes. Now, errors objects have the following structure and data: 
[\
  {\
    "code": &lt;CODE&gt;,\
    "title" : "&lt;TITLE&gt;",\
    "message": "&lt;MESSAGE&gt;",\
    "error_data": {\
      "details": "&lt;DETAILS&gt;"\
    }\
  },\
  ...\
]
The title property value has been updated for the following error codes. Their old values now appear in error_data.details. 130470 new title is now Re-engagement message 130429 new title is now Rate limit hit 131045 new title is now Incorrect certificate 131031 new title is now Business Account locked 131053 new title is now Media upload error 131027 new title is now Something went wrong 131042 new title is now Business eligibility payment issue 131026 new title is now Message Undeliverable 131000 new title is now Something went wrong The message property value is the same as the title property value, which indicates the error code’s title. This property maps to the message property in API error response payloads. The error_data.details property now includes error code titles from the error codes listed above and describes the underlying cause of the error. This value maps to the details property in API error response payloads. These changes are reflected in the following errors properties in error-related webhooks: entry.changes.value.errors entry.changes.value.messages.errors entry.changes.value.statuses.errors

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January 30, 2023

Cloud API Unverified businesses can now initiate up to 250 conversations in a rolling 24-hour period.

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January 10, 2023

Embedded Signup We have started rolling out the new embedded signup UI.

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December 13, 2022

Cloud API Added new optional phone_number_id field to the Media endpoint. If you include this parameter and a business phone number ID, the operation will only be processed if the phone number ID matches the ID of the phone number upon which the media was uploaded.

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December 8, 2022

Cloud API Cloud API HTTP media caching is out of beta and available to everyone. Cloud API will now reattempt to deliver failed webhooks notifications for up to 7 days instead of up to 30 days. See Webhooks Delivery Failure.

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November 23, 2022

Business Management API Added a new template_performance_metrics field. Notifies you weekly of all template performance metrics, including messages sent count, messages opened count, and top reasons for blocks.

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November 22, 2022

Cloud API, Business Management API, Webhooks Webhooks New account_alerts field: Added a new account_alerts field. Notifies you of Business, WhatsApp Business Account, and business phone number alerts. New account_update field values: Added a new account_update.events value: ACCOUNT_DELETED. Indicates that a phone number has been de-registered or deleted from a WhatsApp Business Account. Added a new message_template_status_update.events value: PENDING_DELETION. Indicates a message template has been marked for deletion. Sample Webhooks notifications that are sent when these new events are triggered: ACCOUNT_DELETED : WhatsApp Business Account Deleted PENDING_DELETION : Template Message Pending Deletion New WhatsApp Business Account endpoint fields Added the following WhatsApp Business Account node fields: country (applies to v15.0+) ownership_type (applies to v15.0+) business_verification_status (applies to all versions) New Business portfolio endpoint filters Added the following filter options to the Business Client Whatsapp Business Accounts endpoint: Filter by WhatsApp Business Account creation_time field using GREATER_THAN, LESS_THAN, or IN_RANGE operators. Filter by WhatsApp Business Account ownership_type using EQUAL or IN operators. Added the following filter options to the Business Owned WhatsApp Business Accounts endpoint: Filter by WhatsApp Business Account creation_time using GREATER_THAN, LESS_THAN, or IN_RANGE operators. Filter by WhatsApp Business Account ownership_type using EQUAL or IN operators. Filter by WhatsApp Business Account country using EQUAL or IN operators. Applies to v15.0 and newer. New business phone number node fields Added the following WhatsApp Business Phone Number node fields: is_official_business_account messaging_limit_tier In addition, you can filter WhatsApp Business Account Phone Numbers endpoint by is_official_business_account. Applies to v15.0 and newer.

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November 3, 2022

Cloud API Messages Per Second Cloud API now supports up to 500 (up from 350) messages per second (mps) of combined text and media messages, by request. See Throughput for details. If you already have 350 mps it will be increased to 500 mps automatically. If you already requested 350 mps but the process has not been completed, you will receive 500 mps upon completion. Media HTTP Caching We are now beta testing Cloud API media HTTP caching. If you are a Solution Partner, see Media HTTP Caching to learn how to use headers in your server responses that instruct us to cache your media assets for reuse with future messages. Document Captions Cloud API now supports captions on documents sent to and received from customers. See Media Object in the Media reference.

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October 25, 2022

Business Management API Message Template Limit Increased WhatsApp Business Accounts can now have up to 6,000 message templates if their parent business has been verified and at least one of the parent business’s WhatsApp Business Accounts has a business phone number with an approved display name. As part of this change, translated versions of a message template now count against a WhatsApp Business Account’s template limit.

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October 20, 2022

Cloud API Businesses in India can now use a credit card to pay for messages sent using the platform. See Add a Credit Card to Your WhatsApp Business Platform Account.

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October 12, 2022

Business Management API You can now migrate a business phone number to and from Cloud API WhatsApp Business Accounts. See Migrate Phone Number to a Different WABA.

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October 6, 2022

Cloud API You can now use different callback URLs for each of your WhatsApp Business Accounts without having to create a unique app for each WhatsApp Business Account. See Overriding the Callback URL for details. All Cloud API endpoints now support version 15 calls. Text parameters (components.parameters.text) for message templates that only use a body component (components.type:body) can now total up to 32,768 characters. See Parameters object. Cloud API now supports up to 350 (up from 250) messages per second (mps) of combined text and media messages, by request. See Throughput for details. If you already have 250 mps it will be increased to 350 mps automatically. If you already requested 250 mps but the process has not been completed, you will receive 350 mps upon completion. Embedded Signup Embedded Signup now supports mobile web browsers. The user interface will automatically optimize for a mobile experience when it detects that the viewer is using a mobile web browser.

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September 30, 2022

Embedded Signup Businesses that have been onboarded by a Solution Partner through the Embedded Signup or “On Behalf Of” process can now initiate up to 250 conversations with unique customers in a rolling 24-hour period, immediately.

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September 22, 2022

Cloud API Reactions are now supported. See Send Messages - Reaction Messages to learn how to send and receive reactions and Payload Examples - Reaction Messages for webhook payload notification examples. The about field on business profiles is now supported. See Business Profiles for details.

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September 7, 2022

Cloud API Latest documentation for requesting migration from 80 messages per second to 250 messages per second of combined sending and receiving of text and media messages is now available. See Throughput.

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August 25, 2022

Cloud API You can now include animated stickers in outbound, business-initiated messages and receive message webhooks describing those messages the same way you would if you were sending a non-animated sticker. Refer to the Message object’s sticker property and for animated sticker asset requirements. You can now include products and services in messages sent to customers, and customers can add them to shopping carts without having to leave the chat thread. Refer to the Sell Products & Services guide to learn how to send Single and Multi-Product messages to customers.

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July 21, 2022

Cloud API Businesses can now reply to any message in a conversation thread. Replies will include a contextual bubble referencing the replied-to message. Refer to the Send Messages guide to learn how to reply to a message. Cloud API now supports up to 250 messages per second of combined sending and receiving (inclusive of text and media messages), by request. If you are an enterprise partner you can open a Direct Support ticket to request 250 MPS throughput by selecting Question Topic: “Cloud API Issues”, Request Type: “Request to migrate to 250 MPS throughput” and filling out the required information.

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October 11, 2022

On-Premises API v2.43 Starting in v2.43, there will be changes to the behavior of the contacts endpoint Responses for status will change. Regardless of whether a user has WhatsApp, it will always return valid for status in the response and a wa_id. There is no guarantee that the returned wa_id will be valid. These changes are applicable for both direct responses, as well as webhook responses for non-blocking calls Ensure your code avoids relying on status and wa_id returned in the contacts node. In addition, sending a message on v2.39.1 or higher can be completed without calling the contacts node Ensure your code handles a potential 1013 User is not valid error when trying to send a template message, which will be returned if you attempt to send the template message to a phone number without a WhatsApp account For non template messages, sending a message to a phone number without a WhatsApp account will return a 470 error v2.45, January 10, 2023 Starting in v2.45, the optional cert parameter in the shards node will become mandatory for all requests. Please update your integration to always include a valid cert when calling the shards node Starting in v2.41.2, businesses can use the application node to filter out sent message statuses they are not interested in through the message object within the webhooks object. In v2.45, sent_status will be deprecated, so update your integration to use the webhooks object in the application node for all webhook controls As of v2.39.1, recipient_id is available in both the statuses object and in the message object. In v2.45, recipient_id will be removed in the statuses object, so update your integration to use recipient_id under the message object

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September 19, 2022

On-Premises API v2.41.3 The v2.41.3 version of our Business API client added a new table index on message_receipt_log that could benefit partners with high throughput needs. For instance, this improvement allows partners to send more than 200 messages/second.

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June 27, 2022

On-Premises API Best practices for a seamless upgrade to v2.41.2 In v2.41.2, we are introducing DB schema changes to improve the performance of the system. As a result, upgrades from v2.37.2 and v2.39.x for set ups with large databases which have millions of message and contact entries will take longer than usual. Generally, perform upgrades during off-peak hours and upgrade lower-throughput setups first. For large databases, follow these steps: Run garbage collection via the /services/message/gc endpoint before your upgrade, and ensure it completes successfully Please use the dbupgrade tool to upgrade the DB schemas prior to the version upgrade. Once done, you will be able to upgrade API versions with minimal down time. It is strongly recommended to bring the API client down before using the dbupgrade tool. Ensure the dbupgrade tool completes successfully (exit code 0), and avoid or limit API requests while the upgrade is taking place. We recommend increasing the query timeout on your database servers to one hour, until the upgrade completes successfully. v2.41.2 features and updates Improvements to the latency of the bulk /contacts endpoint requests and resolution of deadlock issues. Improvements to the performance and reliability of the garbage collection process. Businesses now have the ability to enable/disable delivered and read webhook notifications which gives them greater control over webhook notifications for messages. This can be achieved through the settings/applications endpoint. namespace field is optional for the template object. More robust handling of media download errors so businesses should experience less issues downloading media sent by customers. Additional reliability and bug fixes within the send message and registration workflows.

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May 19, 2022

Cloud API Starting today, the WhatsApp Business Cloud API is open to all developers building products or services for themselves or their organizations. To get started, see our guide. If you are interested in offering API access to your customers, please join our waitlist. Business Management API The following values for the category parameter for the /WHATSAPP-BUSINESS-ACCOUNT-ID/message_template endpoint have been deprecated for v14.0 and later: ACCOUNT_UPDATE ALERT_UPDATE APPOINTMENT_UPDATE AUTO_REPLY ISSUE_RESOLUTION PAYMENT_UPDATE PERSONAL_FINANCE_UPDATE RESERVATION_UPDATE SHIPPING_UPDATE TICKET_UPDATE TRANSPORTATION_UPDATE The following values have been added: TRANSACTIONAL MARKETING

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May 10, 2022

On-Premises API v2.39.4 This client version contains all features and fixes shipped with v2.39.1. Additionally, this release: Fixes a bug that prevented video messages from being sent under certain circumstances. This fix was also included in v2.39.2. Fixes a bug that prevented businesses from sending messages to a customer, if the customer was the first to initiate an interaction between the two parties on WhatsApp, and that initiation happened more than 7 days ago. This fix was also included in v2.39.3. Fixes a bug that prevented businesses from receiving disappearing messages from customers. After v2.39.4 is installed, businesses will get notified they received a disappearing message by a webhooks notification with type set to "ephemeral". Businesses will not be able to see the message’s content. When we launched v2.39.3, the disappearing messages issue was handled by WhatsApp automatically disabling these messages in the chat thread with the client. For v2.39.4, we will not do that. With this version, businesses that receive disappearing messages must ask the customer to disable disappearing messages and resend their latest message.

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May 4, 2022

On-Premises API v2.3.8 AWS Service Templates and Template URLs: Enterprise: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent.yml?versionId=0pACuWHFUL7U1RjxGcTkAsza7rj._5tK DB: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_db.yml?versionId=4BtYzof0_z0yl7Pbat9mln8Xj5CYS07Z Lambda: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_lambda.yml?versionId=o1JUcpuOHKfTU_hRExFxhib5YCeXeZx. Network: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_net.yml?versionId=_D2yaFcS1zEqRLf23t2Wesnh3M.Qw1UF Monitoring: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_monitoring.yml?versionId=H534ejFNiHnMpWyy1ERh3kr9TvM5VtyS Changelog: Updating AMIs for CentOS 7 machines

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May 3, 2022

Cloud API Fixed an issue related to disappearing messages from users. Better determination of thumbnail quality for media messages.

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April 26, 2022

On-Premises API v2.3.7 AWS Service Templates and Template URLs Enterprise: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent.yml?versionId=bNECfwPYZZNGlhzkfCyheoQugydIiui4 DB: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_db.yml?versionId=RRa0vGtuodHnWNyww8uLyZUAWFOfQ7hN Lambda: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_lambda.yml?versionId=Sp2BO2LgxkVWH2XTxZ6pgOx3yf1xEqUQ Network: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_net.yml?versionId=uNubDzGLs1WddCGB0EgEa6OMSF1vw4Mn Monitoring: https://wa-biz-cfn.s3-us-west-2.amazonaws.com/wa_ent_monitoring.yml?versionId=HyC5PA5IZy9d.CFDkNTGDBEyxSHf5gHI Changelog: Moved from using pip to pip3 to install AWS bootstrap scripts. Fixed an issue with awscli installation.

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April 14, 2022

Embedded Signup We’re making it easier for businesses and partners to scale on the WhatsApp Business Platform with an improved onboarding experience. Starting May 2, 2022, businesses will be able to message customers immediately after signup and only need to complete Business Verification when they’re ready to scale business-initiated conversations or request to become an Official Business Account. The changes mean that onboarded businesses will be able to: Respond to unlimited customer-initiated conversations. Send business-initiated conversations to 50 unique customers in a rolling 24-hour period. These are the changes being implemented on May 2, 2022: WhatsApp Account checks and display name review will no longer be a requirement to get started on the platform. After signup, a compliance check with the WhatsApp Platform Policy Checks will be auto-triggered and will be performed in the background. Display name review will be initiated after Business Verification is completed. Businesses should still follow the display name best practice guidelines when adding a new phone number. For more information, see Display Names. Business Verification only needs to be completed when businesses are ready to scale business-initiated conversations or request to become an Official Business Account (OBA). For more information, see how to increase limits. Since businesses get access to sending messages after sign up, the Unverified Trial Experience will be deprecated. Businesses will be able to see the messaging limits in the Overview Dashboard in WhatsApp Manager -after completing the signup process. The changes listed above have no impact on pricing. See pricing for more details.

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April 5, 2022

Cloud API Starting today, the Cloud API is generally available to all existing Solution Partners and direct clients. Additionally, we’re releasing the following features for Cloud API developers: Messages with Stickers: Send media messages containing third-party static stickers. See the following documentation for more details: Reference, Messages and Reference, Media. We support inbound both and outbound stickers. For outbound, we only support static third-party stickers. For inbound, we support all types of stickers. Deregister Phone Number API: Make POST calls to PHONE_NUMBER_ID/deregister in order to remove a phone number from the WhatsApp Business API. See Registration for information. New Phone Verification Option: Verify your business phone number via Graph API calls. See Phone Numbers for information. New Referral Webhooks: Receive Webhooks notifications when a user clicks on an ad that clicks to WhatsApp and sends a message to the business. See Webhooks for information. Be aware that the Cloud API’s webhooks referral object is different from the On-Premises API’s referral object. Additionally, we are announcing that App Review is no longer required for first-party developers using the Cloud API. All developers are subject to the WhatsApp Business Platform messaging limits.

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March 26, 2022

On-Premises API v2.37.2 This version contains the same features as v2.37.1, but there’s a different expiration date. v2.37.2 expires on Sep 22, 2022. Known Issues: Some Kubernetes developers may see CrashLoopBackOff for their webapp container and their container may fail to start. To fix that, add following line in the Kubernetes deployment YML file under webapp configuration: 
command: ["/opt/whatsapp/bin/wait_on_mysql.sh", "/opt/whatsapp/bin/launch_within_docker.sh"]

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March 25, 2022

On-Premises API v2.39.3 The v2.39.3 version of our Business API client is available for developers today. The new client includes two fixes and additional logs to support debugging. The two fixes are: Fixed a bug that prevented businesses from sending messages to a customer, if the customer was the first to initiate an interaction between the two parties on WhatsApp, and that initiation happened more than 7 days ago. Fixed a bug that prevented businesses from receiving disappearing messages from customers. After v2.39.3 is installed, businesses will get notified they received a disappearing message by a webhooks notification. On their end, customers will see a warning saying that the disappearing messages mode has been turned off.

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March 15, 2022

Cloud API List Messages and Reply Buttons Starting today, Cloud API beta users can start sending and list and reply button messages. See the following documentation for more details: Reference, Messages Webhooks: List Messages and Reply Button Webhooks, Components Preview URL Starting today, Cloud API beta users can add a preview URL box to text messages that include a URL. See the following documentation for more details: Reference, Messages New Documentation Guides Migrate Between On-Premises and Cloud API

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March 4, 2022

On-Premises API v2.39.2 We just released the On-Premises API v2.39.2. This version fixes a bug that prevented video messages from being sent under certain circumstances. Known Issues: A bug exists that prevents businesses from sending messages to a customer, if the customer was the first to initiate an interaction between the two parties on WhatsApp, and that initiation happened more than 7 days ago. A bug exists that prevents businesses from receiving disappearing messages from customers.

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March 1, 2022

Cloud API Cloud API beta users can start sending and receiving video messages. The following documentation provides more information: Media, Upload Media Supported Media Types Messages, Examples, Media Messages Webhooks, Components

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February 1, 2022

Cloud API Starting today, WhatsApp has switched from a notification-based pricing model to a conversation-based pricing model. Businesses are charged per conversation, which includes all messages delivered in a 24 hour session. See Conversation-Based Pricing for information. Starting today, Cloud API beta users can start sending and receiving location and contact messages. See the documentation below for more information: Reference, Messages: Location and Contacts Webhooks, Examples: Received Messages We now support 80 messages per second peak throughput per phone number. This includes incoming and outgoing messages, as well as text, template and media messages. On-Premises API v2.39.1 The 2.39.1 version of our Business API client is available for developers starting today. The new client includes: New field for the Set Shards API. New hostname added to network requirements. New error code 1031. Deprecations of the hsm type and the webhook_payload_conversation_pricingmodel_disabled application setting. Set Shards API Starting with the new API client version, you may provide your phone’s certificate when you are setting up multiconnect. That means that, when calling the /v1/account/shards endpoint, you can add the Base64-encoded certificate in the cert field. See Scale Your API Client With Multiconnect for information. New Hostname We have added graph.whatsapp.com to the list of WhatsApp server hostnames that the Business API client requires connectivity to. See Set Up and Debug Your Network, Hostnames for information. Error Code Updates With v2.39, we have added error code 1031. You will get this error if your account has been locked and can’t send any messages due to an integrity policy violation. See Error and Status Messages and Policy Enforcement for information. Deprecations Messages API: The hsm type has been deprecated with v2.39. You should use the template type instead. Application Setting: The application setting webhook_payload_conversation_pricingmodel_disabled has been deprecated. Known Issues Some video messages fail to send under certain circumstances.

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November 15, 2021

Cloud API Audio Messages Starting today, Cloud API beta users can start sending audio messages to their customers. For supported audio types, see our media documentation. Webhooks We have updated our webhooks documentation to clarify the following: if you receive a message type that is not yet supported by Cloud API, you will be notified via an unknown message webhook. This means that, for the current API beta release, you will get an unknown message webhook if you receive any of the following message types: Media Messages (Video), Contact Messages, Location Messages, Stickers, Stickerpacks.

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October 21, 2021

Cloud API Feature Availability We have updated the list of features that will be available for the Cloud API Beta release. This is an updated snapshot of the features and their availability: Available for beta: Text Messages Text-Based Message Templates Media Messages (Images and Documents) Media-Based Message Templates (Images and Documents) Interactive Message Templates Not available for beta: Media Messages (Audio and Video) Media-Based Message Templates (Audio and Video) Contact Messages Location Messages Stickers and Stickerpacks List Messages Dynamic Reply Buttons Multi-Product Messages Endpoint Availability: The following endpoints will not be available for the Cloud API Beta release: /PHONE_NUMBER_ID/deregister /PHONE_NUMBER_ID/application_settings Staged Onboarding: We’ve added specific instructions for each stage of the beta implementation. See more information here. Migrating Between On-Premises and Cloud API: We’ve added instructions to migrate from the Cloud API back to On-Premises, if needed. See more information here. Did you find this page helpful? Thumbs up icon Thumbs down icon ON THIS PAGE December 8, 2025 December 3, 2025 December 1, 2025 November 26, 2025 November 25, 2025 November 3, 2025 October 23, 2025 October 20, 2025 October 17, 2025 October 16, 2025 October 8, 2025 October 6, 2025 October 3, 2025 October 1, 2025 September 24, 2025 September 08, 2025 August 27, 2025 August 14, 2025 August 12, 2025 August 11, 2025 August 4, 2025 July 30, 2025 July 25, 2025 July 15, 2025 July 7, 2025 July 1, 2025 June 18, 2025 June 13, 2025 June 5, 2025 June 4, 2025 May 29, 2025 May 5, 2025 April 9, 2025 April 8, 2025 April 2, 2025 April 1, 2025 March 31, 2025 March 20, 2025 February 27, 2025 February 14, 2025 February 11, 2025 February 1, 2025 January 23, 2025 January 16, 2025 January 7, 2025 December 10, 2024 November 18, 2024 November 13, 2024 November 12, 2024 November 5, 2024 November 1, 2024 October 11, 2024 October 2, 2024 October 1, 2024 September 25, 2024 September 24, 2024 September 11, 2024 September 10, 2024 September 6, 2024 August 1, 2024 June 1, 2024 April 10, 2024 April 10, 2024 March 18, 2024 February 13, 2024 February 6, 2024 January 26, 2024 January 18, 2024 December 18, 2023 December 12, 2023 November 20, 2023 November 14, 2023 November 3, 2023 October 23, 2023 October 10, 2023 October 4, 2023 October 2, 2023 September 27, 2023 September 18, 2023 September 12, 2023 August 28, 2023 August 28, 2023 August 15, 2023 August 9, 2023 August 8, 2023 August 2, 2023 July 11, 2023 July 7, 2023 July 6, 2023 June 13, 2023 May 26, 2023 May 23, 2023 May 9, 2023 May 1, 2023 April 26, 2023 April 18, 2023 April 17, 2023 April 11, 2023 April 4, 2023 March 17, 2023 March 14, 2023 March 1, 2023 February 15, 2023 February 3, 2023 February 2, 2023 January 30, 2023 January 10, 2023 December 13, 2022 December 8, 2022 November 23, 2022 November 22, 2022 November 3, 2022 October 25, 2022 October 20, 2022 October 12, 2022 October 6, 2022 September 30, 2022 September 22, 2022 September 7, 2022 August 25, 2022 July 21, 2022 October 11, 2022 September 19, 2022 June 27, 2022 May 19, 2022 May 10, 2022 May 4, 2022 May 3, 2022 April 26, 2022 April 14, 2022 April 5, 2022 March 26, 2022 March 25, 2022 March 15, 2022 March 4, 2022 March 1, 2022 February 1, 2022 November 15, 2021 October 21, 2021