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Tracking click events

Updated: Nov 18, 2025 Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available. Available using Marketing Messages API for WhatsApp (MM API for WhatsApp) and Ads Manager only We deliver a webhook payload when users click on the body or call-to-action of your marketing message. You can subscribe to this webhook to capture this data and use it to inform your campaign decisions.

Limitations

At the moment, this feature is not available for all users Click events are only available for messages sent in the last 7 days

Webhooks

To receive this webhook, subscribe to the whatsapp_business_account webhook topic. The webhook payload is on the messages field and is delivered as below:
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