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Template quality rating

Updated: Oct 29, 2025 Every template has a quality rating based on usage, customer feedback, and engagement. Templates can have the following ratings, as reported by the API: GREEN — Indicates high quality. The template has received little to no negative feedback from WhatsApp users. The template can be sent. YELLOW — Indicates medium quality. The template has received negative feedback from multiple WhatsApp users, or low read-rates, and may soon become paused or disabled. Message templates with this status can still be sent. RED — Indicates low quality. The template has received negative feedback from multiple WhatsApp users, or low read-rates. The template can be sent, but is in danger of being paused or disabled soon. We recommend that you address the issues that users are reporting. are reporting. UNKNOWN — Indicates a quality score is still pending, because it has yet to receive WhatsApp user feedback or read-rate data. The template can be sent. Newly created templates have a quality score of UNKNOWN, but their rating will change automatically as usage, feedback, and engagement signal is collected over time. Quality ratings factor into template pacing and template pausing, which can affect template delivery. If a template continuously receives negative feedback or low engagement, it can eventually affect the template’s status. If the status changes to anything other than APPROVED, the template cannot be sent in template messages unless its APPROVED status is restored.

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Get template quality rating via API

Use the GET /<TEMPLATE_ID> endpoint and request the quality_score field to get a template’s quality score.

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Example request

curl 'https://graph.facebook.com/v24.0/1105258428396250?fields=quality_score' \
-H 'Authorization: Bearer EAAJB...'

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Example response

\{
  "quality_score": {
    "score": "GREEN",
    "date": 1758754645
  },
  "id": "1387372356726668"
}

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Get template quality rating via WhatsApp Manager

The Manage templates panel in WhatsApp Manager also displays template quality ratings for templates that have an approved status: Active - Quality pending (equates to an UNKNOWN quality score) Active - High quality (equates to a GREEN quality score) Active - Medium quality (equates to a YELLOW quality score) Active - Low quality (equates to a RED quality score)

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See also

About your WhatsApp Business message template’s quality rating Did you find this page helpful? Thumbs up icon Thumbs down icon ON THIS PAGE Get template quality rating via API Example request Example response Get template quality rating via WhatsApp Manager See also