Deep links

Updated: Nov 18, 2025 Marketing Messages API for WhatsApp (formerly known as Marketing Messages Lite API) is now generally available. You can map an Android deep link to a marketing template URL button that, when tapped, loads a particular location or content within your app.

If you have not onboarded to the Marketing Messages API for WhatsApp (MM API for WhatsApp), your marketing templates will not display any conversion metrics. Learn more about how to measure conversion.

Template creation via WhatsApp Manager

To create a template with a button mapped to an Android deep link: Access WhatsApp Manager. Navigate to the Message templates > Manage templates panel and click the Create template button. Select Marketing (tab) > Custom (radio button) and click the Next button. In the Buttons section, click the + Add buttons dropdown menu and select Visit website. Check the Track app conversions checkbox to reveal the deep link fields (pictured below). Complete each field using their tooltips or form field descriptions below as guidance. Add any additional components you’d like your template to use, name your template, and submit it for approval. Note that you can also use the Manage templates panel to edit an existing template and add a deep link-mapped button, but the template will have to undergo template review again.

Form fields

Field label	Description	Example value
Android deep link	Required. Android deep link URI.	luckyshrub://deals/summer_solstice
Android fallback URL	Optional. Fallback URL. If the WhatsApp client cannot load the deep link URI, the client will load this URL in the device’s default web browser. If omitted, the client will attempt to load the URL specified in the Website URL field instead.	https://www.luckyshrub.com/deals/summer_solstice
Button Text	Required. Button label text. Maximum 25 characters.	View deal
Meta app ID	Required. This is a list of the Meta app(s) associated with your business portfolio. Select the app whose access token you will use to send the template.	Lucky Shrub (634974688087057)
Type of Action	Required. Must be set to Visit website.	Visit website
URL Type	Required. Set to Static if your Android deep link or Android fallback URL has no dynamic values, otherwise set to Dynamic.	Static
Website URL	Required. URL of a website to load if the WhatsApp user views the message on a non-Android device, or if the WhatsApp client cannot load your Android deep link URI and no Android fallback URL is specified.	https://www.luckyshrub.com/

Template creation via API

Use the POST /<WHATSAPP_BUSINESS_ACCOUNT_ID>/message_templates endpoint to create the template and include a URL button component mapped to your Android deep link. Note that you can also use the POST /<TEMPLATE_ID> endpoint to edit an existing template and add a URL button component, but the template will have to undergo template review again.

Request syntax

Template components can vary based on your needs. This example syntax creates a marketing template with the following components: text header, without parameters body, without parameters URL button, mapped to a deep link URI and fallback URL

'https://graph.facebook.com/&lt;API_VERSION&gt;/&lt;WHATSAPP_BUSINESS_ACCOUNT_ID&gt;/message_templates' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer &lt;ACCESS_TOKEN&gt;' \
-d '
\{
  "name": "&lt;TEMPLATE_NAME&gt;",
  "language": "&lt;TEMPLATE_LANGUAGE&gt;",
  "category": "marketing",
  "components": [\
    {\
      "type": "header",\
      "format": "text",\
      "text": "&lt;HEADER_TEXT&gt;"\
    },\
    {\
      "type": "body",\
      "text": "&lt;BODY_TEXT&gt;"\
    },\
    {\
      "type": "buttons",\
      "buttons": [\
        {\
          "type": "url",\
          "text": "&lt;BUTTON_LABEL_TEXT&gt;",\
          "url": "&lt;BUTTON_URL&gt;",\
          "app_deep_link": {\
            "meta_app_id": &lt;META_APP_ID&gt;,\
            "android_deep_link": "&lt;ANDROID_DEEP_LINK&gt;",\
            "android_fallback_playstore_url": "&lt;FALLBACK_URL&gt;"\
          }\
        }\
      ]\
    }\
  ]
}'

Request parameters

Placeholder	Description	Example value
`<ACCESS_TOKEN>` String	Required. System token or business token.	`EAAJB...`
`<ANDROID_DEEP_LINK>` String	Required if using a URL button component mapped to a deep link. Android deep link URI. The WhatsApp client will attempt to load this URI if the WhatsApp user taps the button on an Android device.	`luckyshrub://deals/summer/`
`<API_VERSION>` String	Optional Graph API version.	`v22.0`
`<BODY_TEXT>` String	Required if using a body component. Template body text. Variables are supported. Maximum 1024 characters.	`Beat the heat with our sizzling summer deals on succulents! At Lucky Shrub, we...`
`<BUTTON_LABEL_TEXT>` String	Required if using a URL button component. Button label text. Maximum 25 characters.	`View Deals`
`<BUTTON_URL>` String	Required if using a URL button component. URL of a website that the WhatsApp client will attempt to load in the device’s default web browser when the button is tapped. For deep links, this URL only be used if the WhatsApp user taps the button on a non-Android device.	`https://www.luckyshrub.com/deals/summer/`
`<FALLBACK_URL>` String	Required if using a URL button mapped to a deep link. URL of a website that the WhatsApp client will attempt to load in the device’s default web browser when the button is tapped but unable to load the Android deep link URI.	`https://www.luckyshrub.com/deals/summer/`
`<HEADER_TEXT>` String	Required if using a text header component. Template header text string. Supports up to 1 parameter. If this string contains a parameter, you must include an `example` property. Maximum 60 characters.	`Sizzling Summer Deals at Lucky Shrub`
`<META_APP_ID>` Integer	Required if using a URL button mapped to a deep link. Your Meta app ID.	`634974688087057`
`<TEMPLATE_LANGUAGE>` String	Required. Template language and locale code.	`en_US`
`<TEMPLATE_NAME>` String	Required. Template name. Maximum 512 characters.	`summer_deals_deep_link_v1`
`<WHATSAPP_BUSINESS_ACCOUNT_ID>` String	Required. WhatsApp Business Account ID.	`102290129340398`

Example request

curl 'https://graph.facebook.com/v22.0/102290129340398/message_templates' \
-H 'Content-Type: application/json' \
-H 'Authorization: Bearer EAAJB...' \
-d '
\{
  "name": "summer_deals_deep_link_v1",
  "language": "en_US",
  "category": "marketing",
  "components": [\
    {\
      "type": "header",\
      "format": "text",\
      "text": "Sizzling Summer Deals at Lucky Shrub"\
    },\
    {\
      "type": "body",\
      "text": "Beat the heat with our sizzling summer deals on succulents! At Lucky Shrub, we're passionate about bringing a touch of greenery to your life. Our succulents are not only low-maintenance and easy to care for, but they also add a pop of color and style to any room. Use the button below to see our Summer Steals!"\
    },\
    {\
      "type": "buttons",\
      "buttons": [\
        {\
          "type": "url",\
          "text": "View Deals",\
          "url": "https://www.luckyshrub.com/deals/summer/",\
          "app_deep_link": {\
            "meta_app_id": 634974688087057,\
            "android_deep_link": "luckyshrub://deals/summer/",\
            "android_fallback_playstore_url": "https://www.luckyshrub.com/deals/summer/"\
          }\
        }\
      ]\
    }\
  ]
}'

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Deep links

Deep links

Template creation via WhatsApp Manager

Form fields

Template creation via API

Request syntax

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Example request

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​Deep links

​Template creation via WhatsApp Manager

​Form fields

​Template creation via API

​Request syntax

​Request parameters

​Example request

​Viewing metrics

Deep links

Template creation via WhatsApp Manager

Form fields

Template creation via API

Request syntax

Request parameters

Example request

Viewing metrics