Contacts messages
Updated: Nov 3, 2025 Contacts messages allow you to send rich contact information directly to WhatsApp users, such as names, phone numbers, physical addresses, and email addresses.
When a WhatsApp user taps the message’s profile arrow, it displays the contact’s information in a profile view:
Each message can include information for up to 257 contacts, although it is recommended to send fewer for usability and negative feedback reasons.
Request syntax
Use the POST /<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>/messages endpoint to send a contacts message to a WhatsApp user.Request parameters
| Placeholder | Description | Example Value |
|---|---|---|
<ACCESS_TOKEN>String | Required. System token or business token. | EAAAN6tcBzAUBOZC82CW7iR2LiaZBwUHS4Y7FDtQxRUPy1PHZClDGZBZCgWdrTisgMjpFKiZAi1FBBQNO2IqZBAzdZAA16lmUs0XgRcCf6z1LLxQCgLXDEpg80d41UZBt1FKJZCqJFcTYXJvSMeHLvOdZwFyZBrV9ZPHZASSqxDZBUZASyFdzjiy2A1sippEsF4DVV5W2IlkOSr2LrMLuYoNMYBy8xQczzOKDOMccqHEZD |
<ADDRESS_TYPE>String | Optional. Type of address, such as home or work. | Home |
<API_VERSION>String | Optional. Graph API version. | v24.0 |
<BIRTHDAY>String | Optional. Contact’s birthday. Must be in YYYY-MM-DD format. | 1999-01-23 |
<CITY>String | Optional. City where the contact resides. | Menlo Park |
<COMPANY_OR_ORG_NAME>String | Optional. Name of the company where the contact works. | Lucky Shrub |
<COUNTRY_CODE>String | Optional. ISO two-letter country code. | US |
<COUNTRY_NAME>String | Optional. Country name. | United States |
<DEPARTMENT_NAME>String | Optional. Department within the company. | Legal |
<EMAIL_ADDRESS>String | Optional. Email address of the contact. | [email protected] |
<EMAIL_TYPE>String | Optional. Type of email, such as personal or work. | Work |
<FIRST_NAME>String | Optional. Contact’s first name. | Barbara |
<FORMATTED_NAME>String | Required. Contact’s formatted name. This will appear in the message alongside the profile arrow button. | Barbara J. Johnson |
<JOB_TITLE>String | Optional. Contact’s job title. | Lead Counsel |
<LAST_NAME>String | Optional. Contact’s last name. | Johnson |
<MIDDLE_NAME>String | Optional. Contact’s middle name. | Joana |
<PHONE_NUMBER>String | Optional. WhatsApp user phone number. | +16505559999 |
<PHONE_NUMBER_TYPE>String | Optional. Type of phone number. For example, cell, mobile, main, iPhone, home, work, etc. | Home |
<PREFIX>String | Optional. Prefix for the contact’s name, such as Mr., Ms., Dr., etc. | Dr. |
<STATE_CODE>String | Optional. Two-letter state code. | CA |
<STREET_NUMBER_AND_NAME>String | Optional. Street address of the contact. | 1 Lucky Shrub Way |
<SUFFIX>String | Optional. Suffix for the contact’s name, if applicable. | Esq. |
<WEBSITE_TYPE>String | Optional. Type of website. For example, company, work, personal, Facebook Page, Instagram, etc. | Company |
<WEBSITE_URL>String | Optional. Website URL associated with the contact or their company. | https://www.luckyshrub.com |
<WHATSAPP_USER_ID>String | Optional. WhatsApp user ID. If omitted, the message will display an Invite to WhatsApp button instead of the standard buttons. See Button Behavior below. | 19175559999 |
<WHATSAPP_BUSINESS_PHONE_NUMBER_ID>String | Required. WhatsApp business phone number ID. | 106540352242922 |
<WHATSAPP_USER_PHONE_NUMBER>String | Required. WhatsApp user phone number. | +16505551234 |
<ZIP_CODE>String | Optional. Postal or ZIP code. | 94025 |
Button behavior
If you include the contact’s WhatsApp ID in the message (via thewa_id property), the message will include a Message and a Save contact button:
If the WhatsApp user taps the Message button, it will open a new message with the contact. If the user taps the Save contact button, they will be given the option to save the contact as a new contact, or to update an existing contact.
If you omit the wa_id property, both buttons will be replaced with an Invite to WhatsApp button:

